When was the last time you felt like you at work?

You’re a leader. A changemaker. A linchpin. You know where you’re going and you take the big risks and bigger pivots to get there.

And still: You feel stuck. Stalled Out. Paralyzed. You’re doing work you’re passionate about. But you aren’t sure how to move forward.

Without a clear story, it all starts to sound like noise.

It’s time to align your work with who you are. It’s time to get congruent with the narrative that’s driven your best work since Day #1.

Meet Dana

My Why: to tell the story beneath our stories so we can be who we are and do the work that matters.

It started as a side gig–helping college students tell their stories in personal statements and job applications. Now, I have ten years of experience helping people identify their “me” statement and get to congruency in their work. When we say who we are—out loud—in a way that makes sense to themselves and to the world–that’s when the magic kicks in!

What is a Why?

  • "I create fun to lighten the load."
  • "What if we stay curious about the undiscovered?"
  • "I help people have a better relationship with their place."
  • "I bring insight and clarity to resolve complex people problems."

These are real whys that belong to real people. A nurse, an entymologist, a data scientist, a mechanical engineer: can you even guess who is who? The Why isn’t a direct connection to their career–it’s deeper and bigger than that. It’s personal language that resonates with who they are in work and life.

You have one too.

And when you know your Why, the decisions you make will change for the better–with clarity, confidence, and direction.

How do we get there?

Five Steps to Congruency

Why Finding is a combination of self-reflection and dynamic conversation. At its heart, it is a dialectic process with close listening and close questioning to unearth things you didn’t know you already knew.


Getting to congruency for makers and innovators

Evaluate what hasn’t been working 

Take bold steps to restructure your work

Do the work that matters that’s in line with your story


Business Pre-Branding

Understand your foundation so you can build a business that works

Get your creative contractors on the same story

Find Team Alignment

Avoid burnout

Hire and retain your dream team

Identify ideal clients


Workshops to introduce Business Congruency

Develop a Team or Organizational Why Statement

Use peer support to identify your individual narrative

Uncover Community Congruency


I really cannot over emphasize this: Dana’s Why Workshop and ensuing report was WITHOUT QUESTION miles and miles above any other workshop or facilitated event I have ever attended. She helped me find coherency in my own life and the work I want to do in the world–and in a way that workshop leaders paid far more have been unable to do.

Dr. Jessica Menold
Founder of Amparo and CurioSpace, Penn State Engineering Faculty

Dana has helped me wade through murky ideas and arrive at clearer thought and expression. Her great talent is her ability to help me sort through my internal Why to find my own best words.

Michael Rog
Entrepreneur and Business Owner of Top Shelf Craft

I just couldn’t figure out why all the advice I got on running a fashion brand felt so wrong for me. By working with Dana, I figured out that I’m someone who thrives in the MIDDLE of the story! I wanted a brand that was authentic as my journey through undiagnosed narcolepsy to creating iconic fashion pieces and empowering women with congruency. Dana captained this process so well, adapting to my needs and addressing the hard moments.

Michelle Zagardo
Founder of Lysande, Fashion Brand
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